When it is unethical. You say, “That’s a no brainer!” or “You should have known that right from the start.” However, the questionable grey area does not usually arise until such time that a client is comfortable with you. After a successful B2B sales lead generation, you may already have a solid ground to establish a relationship with the company. At that point, saying no seems to be out of the question. How many executives have lost their dignity after getting caught red-handed? Ethics is a rare find these days. No amount of revenue should be worth your company’s credibility and reputation. If your integrity is at stake, run the other direction.
Walking away doesn’t always mean failure. A no is not always a bad thing. Sometimes, it can even be considered a potent growth strategy for sales and marketing companies. It can save business relationships. It can even boost your worth. So next time you are driven to your wits end, consider this criteria. Maybe it is time for the next adventure.